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Amar Patel's avatar

Hi Emily, I can't remember how I stumbled on this but what you say is beyond relatable. Though I imagine the need to promote is more urgent for emerging independent musicians than for writers like me who wear many hats.

I have been an anomaly to the algorithm from day one, posting about anything from conceptual visual art to poetry, George Michael and stand-up comedy. IG is my visual journal but stretch out in the captions.

Following that impetus to post out of inspiration rather than desperation is an important first step. Being more instinctive, letting things out, is another practice I am cultivating. Letting instinct lead the way.

It's been a real struggle to not become disheartened by dwindling engagement. We have to wrestle back control of these platforms. Express ourselves and nurture community one person at a time if that's what it takes. F2F is still the ultimate manifestation of that and the London social I attend is always a replenishing experience. Our little support group. Come along.

There are parallels between my feelings towards IG and Substack, which I wrote about here. It might be useful. https://substack.com/@amarofpatel/note/c-79219638

Do you!

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